Journal

Notes on speed, design and doing it properly.

6 min read
Why 95+ PageSpeed matters more in India than almost anywhere
Most of your customers are on mid-range Android phones and variable networks. Here is why a fast site is not a luxury but the whole game.
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5 min read
Templates vs. custom websites: what you actually pay for
A cheap template looks like a bargain until you count what it costs you in speed, trust and being indistinguishable from your competitors.
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