Case Study · Concept project
A launch landing page that made the ad budget work harder
One focused page, instant load and conversion-first copy turned expensive paid clicks into sign-ups.
D2C skincare brand · MumbaiConcept project
01 — The challengeWhat we were up against
A skincare brand was sending Meta ad traffic to its homepage, where a slow load and competing messages leaked conversions on every click.
02 — The approachHow we built it
- 01Distilled the campaign to a single message and one clear action.
- 02Wrote conversion-first copy grounded in what buyers said mattered to them.
- 03Hand-coded a page that loads in under a second on mobile.
- 04Wired analytics and a frictionless form plus WhatsApp for faster replies.
03 — The numbersResults at launch
99
Google PageSpeed, mobile
2.1×
conversion rate vs. homepage
0.9s
Largest Contentful Paint on 4G
The dedicated page converted roughly twice as well as the homepage on the same budget, cutting the effective cost per sign-up.