A clinic site that turns searches into booked appointments

01 — The challengeWhat we were up against

A busy clinic relied on a slow, templated site that buried the one thing patients wanted — booking an appointment — under generic stock imagery and heavy scripts.

02 — The approachHow we built it

1. 01Mapped the patient journey from a Google search to a confirmed booking.
2. 02Designed a booking-first layout from a blank canvas, with treatments and trust signals close behind.
3. 03Hand-coded the front end and tuned it to load instantly on mid-range Android phones.
4. 04Wired WhatsApp click-to-chat as the fastest enquiry path for hesitant patients.

03 — The numbersResults at launch

The clinic launched at 98 PageSpeed on mobile and saw roughly three times the enquiries of the previous site within the first months — from the same ad spend.